Job Summary

The Business Development Manager is responsible for supporting the growth strategy of the Health Maintenance Organization (HMO) by identifying new business opportunities, acquiring clients, and maintaining strong relationships with enrollees and corporate partners. The role involves promoting the HMO's health plans, conducting market research, and achieving sales targets. The Officer will support the Head of Business Development in executing strategic initiatives and expanding the HMO’s market presence.

Responsibilities

Business Development & Sales Execution

• Identify and pursue new business opportunities for the HMO across corporate and retail segments.
• Promote and sell health insurance plans to individuals, SMEs, and large organizations.
• Assist in developing sales presentations, proposals, and customized health plan packages.

Client Engagement & Relationship Management

• Build and maintain strong relationships with existing clients, ensuring excellent service delivery.
• Engage with prospective clients to understand their healthcare needs and propose appropriate HMO plans.
• Handle client onboarding and follow-up to ensure satisfaction and plan utilization.

Market Research & Reporting

• Conduct competitor analysis and market research to support product positioning.
• Monitor industry trends and regulatory changes affecting the HMO sector.
• Prepare and submit regular reports on sales performance, market feedback, and client trends.

Collaboration & Support

• Work closely with the underwriting, provider relations, and customer service teams to ensure seamless service delivery.
• Collaborate with brand marketing to plan campaigns and develop promotional materials.
• Support the Head of Business Development in executing growth strategies and maintaining key accounts.

Data Protection & Confidentiality

• Uphold the highest standards of confidentiality in handling company-related information, ensuring compliance with data protection laws and internal policies.
• Adhere to the company’s information security guidelines, including proper storage, transmission, and disposal of sensitive materials.
• Promptly report any suspected data breaches or unauthorized access to the appropriate company authority.
• Participate in periodic data protection training to stay informed about evolving security risks and best practices.

General Assignment

• Execute any other duties and tasks that may be designated or assigned by the Company.
• Participate in the knowledge sharing programme of the department and the company
• To provide supports to the Managing Director and Vice Chairman as may be required towards serving the Board, Management and staff.

Qualification

Education

• Bachelor’s degree in Business Administration, Marketing, or a related field.

Experience

• Minimum of 3–4 years of experience in sales, marketing, or business development, preferably in a healthcare or HMO setting.

Skills and Competencies

• Excellent communication, negotiation, and relationship management skills.
• Good understanding of the health insurance industry and HMO operations.
• Ability to present complex information in a clear, client-focused manner.
• Proficient in Microsoft Office tools.
• Self-driven, result-oriented, and team player.

KPIs and Performance Metrics

1. Client Acquisition Rate: Number of new individuals or organizations enrolled in HMO plans.
2. Sales Target Achievement: Revenue generated from new business versus target.
3. Client Retention Rate: Renewal and satisfaction of existing clients.
4. Market Expansion: Penetration into new sectors, industries, or regions.